Approach and scope 

Major campaign support 

We have worked extensively on National Recycling Week and National Tree Day campaigns providing value through:  

• managing a campaign communications strategy,  
• proactive media relations  

• targeted recommendations for social media. 

In 2018, Horizon was engaged by Planet Ark to manage the media campaign for the 23rd National Recycling Week - an annual campaign building recycling awareness amongst Australians. The campaign coincided with the launch of a new Planet Ark report – From waste wars to recycling reboot – and its key findings and statistics informed the focus of the media relations activity. Activity included: 

• a media release distributed to key tier one titles,  
• interview broadcast pitching for Planet Ark’s spokespeople, and  
• the development and placement of op ed thought leadership content.  

Interim Communication Director 

In our capacity as interim communication director Horizon:  

• Provided ongoing strategic communications advice to campaign managers.  
• Provided cost effective ideas to maximise audience reach and engagement.  
• Reinvigorated long-running campaigns with fresh ideas and new directions  
• Restructured campaigns from annual month-long campaigns to ‘always-on’ campaigns.  
• Renewed efforts on content creation, social media presnce and work with community intermediaries.  
• Conducted a structural review of the organisation, providing strategic recommendations to the board and management team.