Branding, Messaging, Strategy and Internal/External Communications
Approach and scope
Horizon began with a comprehensive workshop to outline SNP’s company values and develop new corporate messaging, which was subsequently incorporated into the brands identity.
Next, Horizon developed a wide range of marketing and communication materials for SNP including:
- case studies,
- website content,
- corporate brochures,
- video content,
- social media content and
- external newsletters.
Outcomes
Horizon has successfully managed and implemented targeted digital advertising campaigns, developed executive summaries, sourced and secured speaking opportunities for SNP’s senior management group and managed multiple crisis communication projects.
Additionally, Horizon developed numerous award submissions, resulting in an incredible five award wins in 12 months. These include:
- OSPAs Outstanding Security Partnership award
- ASIAL’s Gender Diversity Award
- The Australian Security Medal, awarded to SNP Security CEO Tom Roche
- The Australian Security Valour Medals, awarded to a number of SNP staff
.png)
“After almost a year of working with Horizon, we can confidently say they are true partners and an extension of our team. They have been instrumental to our success, working with all levels of business crafting key messages and communicating. Their talented team has contributed significantly to multiple industry award wins, including the prestigious Australian Security Industry Association Awards (ASIAL) and the world-renowned Outstanding Security Performance Awards (OSPA.)”
The communications and public relations agency delivering outcomes across government, business, sustainability and consumer sectors.
Horizon Communication Group is an independent agency responsible for award-winning campaigns. We deliver results through public relations, issues and crisis management, and targeted campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.
Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land – Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.
